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The Rock Bay Business Community had a handful of immediate needs that would help communicate the goals of the initiative – both within the neighbourhood of Rock Bay and the surrounding City of Victoria.

We set to work with lead partners from Gabriel Ross and Burnside Gorge Community Association to design a Rock Bay Business Community brand identity that represented two key pillars of the neighbourhood: community and industry. With this identity in mind, we developed messaging and content for social media campaigns, pop-up events, newsletters and websites, and fundraising tee shirts.

Logo and wordmark concepts for Rock Bay Business Community
Sunset over Rock Bay, from the roof of The Number