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From the desire to create a hub for local, sustainable, and healthy food production came a brand that is elegant and refined yet casual and friendly. We work with the Rock Bay Market team on all steps of the process, from creative design and web to photography and marketing.

In the Spring and Summer of 2020, we helped transform a dark, empty office space in our Rock Bay building into the bright shopping space that is now home to the Rock Bay Market. From lacto-fermented pickles, the first product to be stocked on the shelves to multi-course ready-to-cook meals, we’ve watched Rock Bay Market expand like proud parents.

Most recently we helped them expand to open their new food truck! Using the existing Rock Bay Market logo marks – a bird carrying a shopping basket – we created the type of engaging, easy-to-decipher collateral pieces needed to brand a food truck – including a wrap for the truck itself!

Now a thriving operation of its own bringing healthy and convenient food to the people, Bird & Basket was deemed the best food truck in Victoria after its first year in business.

Hand drawn brand elements representing the Rock Bay Market's DIY roots.
The Rock Bay Market brand has been applied to dozens of tasty products, including these house-favourite hot sauces.
Product stickers and calling cards.
Order up on the field at Royal Athletic Park.