We worked with Oscar & Libby’s, a beloved Victoria gift shop, to bring them a fresh new brand and website that matches the fun and unique products they sell. Taking inspiration from their existing brand, we expanded and enhanced it, establishing a playful palette, funky yet simple wordmarks and logos, and graphic elements like the Oscar and Libby cats. With such a whacky shop stocked with ample crazy gifts, we created a minimal and efficient website so visitors can focus on the goods.
In addition to Oscar & Libby’s, we worked with their two sister brands to revamp their identity and build a web presence; Two Otters Science & Nature Co. and Kaboodles Victoria. We ensured each brand had its own distinct identity, but with a cohesiveness connecting them throughout. We kept it colourful and fun for the classic toy store Kaboodles and brought elements of nature and science into the branding for Two Otters.