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We worked with Oscar & Libby’s, a beloved Victoria gift shop, to bring them a fresh new brand and website that matches the fun and unique products they sell. Taking inspiration from their existing brand, we expanded and enhanced it, establishing a playful palette, funky yet simple wordmarks and logos, and graphic elements like the Oscar and Libby cats. With such a whacky shop stocked with ample crazy gifts, we created a minimal and efficient website so visitors can focus on the goods.

In addition to Oscar & Libby’s, we worked with their two sister brands to revamp their identity and build a web presence; Two Otters Science & Nature Co. and Kaboodles Victoria. We ensured each brand had its own distinct identity, but with a cohesiveness connecting them throughout. We kept it colourful and fun for the classic toy store Kaboodles and brought elements of nature and science into the branding for Two Otters.


When your store is stocked full of variety, an understated logo and wordmark can help keep everything balanced.
An efficient website to keep the brand front of mind for Victoria-based gift seekers.
There was certainly a theme to the products we were asked to photograph...
The Kaboodles website mirrors that of Two Otters with a different look, but consistent theme.
The Two Otters website is clean and simple platform where you can learn about the company.