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Discovery Coffee came to us at an exciting time in their story. The renowned local coffee roaster was poised for significant growth into new sectors, and needed more “things” in their visual identity – our creative design team was happy to help.

In order to help Discovery Coffee raise awareness through an updated visual identity and engaging new marketing assets, we ran a creative facilitation series with their senior management team to define the essential Discovery Coffee story. The creative output from these sessions has seen an exciting continuation of our long-standing relationship. Updates to their core identity saw the addition of new creative elements, colours, fonts, and patterns applied across digital and physical assets ranging from business cards, coffee cups and tote bags, to location signage, event collateral and internal training documentation.

As the identity phase wrapped, we switched gears and brought in our web team to help design and build a lightweight Shopify e-commerce solution to get the coffee to the people! The restrained design of the site allowed Discovery’s recently updated branding to shine so they can focus on brewing up the city’s best cups.

Expanding the palette better represented all elements of the growing brand
Business cards that capture the refreshed design and palette
Coffee bag stickers incorporating the brands new expanded palette
We love a clever turn of phrase – thankfully Discovery Coffee does too
Responsive on all devices, the Discovery Coffee e-commerce site brings it all together
The Discovery Coffee website allows users to get coffee shipped to their door via a subscription model