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Our creative leadership team has been involved at every point of this unique project; from the ideation and coordination of various project partners to the design and implementation of creative marketing tactics across a wide spectrum of modern marketing touchpoints.

The BC Bird Trail is a collaboration between The Number Creative, Destination BC, Birds Canada, Indigenous Tourism BC, Tourism Richmond, and more than twenty other tourism and conservation partners throughout the province. Together we’ve created a compelling tourism marketing campaign that promotes immersive and engaging bird-watching itineraries throughout participating regions.

With a shared goal to promote responsible travel throughout the participating regions, we have helped build accessible itineraries that include all touch-points of bird-related travel planning. You can find bookable experiences, stories from local birders, and a comprehensive introduction to birding on the custom-built website, blog, social media, and the new BC Bird Trail Mobile Experience app.

Original illustrations bring all the beauty of real life birds to this campaign's unique brand identity.
Self-guided itineraries introduce locals and visitors to a world of birding throughout participating communities.
The BC Bird Trail eBird integration shows real-time updates of recently spotted birds by region.
A still from Stories from The BC Bird Trail Vol. 1 – the documentary short streaming free on YouTube.
BC Bird trail print collateral and merchandise designed by our creative team.


With a working group that has grown every year, this project relies on a truly collaborative approach where our team works hand-in-hand with key project decision makers.


Bolstered by the support of our project partners, our creative team leverages years of tourism marketing experience to deliver unique, engaging, thoughtful assets to raise awareness at every time.


From the beginning, the goal for The BC Bird Trail has been to work in deep collaboration with regional project stakeholders to showcase birding tourism and educate locals and visitors about birds, conservation, and community, while inspiring trip planning with The BC Bird Trail platform.


Facilitating creative exercises, sourcing content, and providing value to more than two dozen project partners is no small feat! Thankfully our collaborative approach to goal setting, creative conceptualizing, and tactic management has resulted in a successful modern tourism marketing program that continually delivers value to project partners, while receiving thoughtful recognition throughout BC and beyond!

We work with regional project partners to create engaging self-directed local travel itineraries inspired by the core values of The BC Bird Trail. Found on The BC Bird Trail website and Mobile Experience app, these itineraries include points of interest like local dining, accommodations, bookable experiences, birding-related retail, and birding hotspots all designed to inspire visitation, lead conversion and generate revenue.

In year one, we designed The BC Bird Trail visual identity and developed – curating an online resource to discover local birding knowledge and self-guided itineraries throughout participating communities.

From September through April every year, we produce and manage seasonal BC Bird Trail campaigns that include paid digital media, original social and blog content, high-quality photo/video production and feature functionality updates to the core website, all to further inspire birdwatching-related travel to participating regions. Our recently launched BC Bird Trail Mobile Experience is the perfect companion piece for a birder’s next adventure, allowing users to track progress, check in at birding hotspots throughout participating regions and communities, and earn rewards along the way.

Our team of creative designers, web developers, content creators and marketers are constantly creating new content for The BC Bird Trail platform, from photography and videography to web and app development. You’ll find our work along every step of the trail.

Wilmer Wetlands Trail in Invermere, part of the Columbia Valley Bird Trail.