• branding
  • graphic-design
  • marketing
  • photography
  • video
  • web

A truly full-service project creating, launching, and managing one of North America’s largest craft beer campaigns.

If any project reflects what our team is capable of, it’s the BC Ale Trail. With more than 30 Destination Marketing Organization partners and 100+ brewery stakeholders, we’re proud to create works on their behalf, and especially honoured for its recognition as a finalist in the 2017 Canadian Tourism Awards. bcaletrail.ca

bcaletrail.ca

BC Ale Trail

  • branding
  • graphic-design
  • marketing
  • photography
  • video
  • web

A truly full-service project creating, launching, and managing one of North America’s largest craft beer campaigns.

If any project reflects what our team is capable of, it’s the BC Ale Trail. With more than 30 Destination Marketing Organization partners and 100+ brewery stakeholders, we’re proud to create works on their behalf, and especially honoured for its recognition as a finalist in the 2017 Canadian Tourism Awards. bcaletrail.ca

bcaletrail.ca
As the creative partners for the Ale Trail, our team is involved in every aspect of the campaign—ideation, design, development, production, launch, and management.

Working from DBC’s unique brand guidelines, we adapted it to suit the curious and exciting community of craft brewing.

The brand is easily adaptable while remaining thoroughly BC.
A textural illustration style with hand-made whimsical character and a more vibrant colour palette bring the Trails' marketing to life.
The robust wordpress website is the home base of the campaign.
The interactive Ale Trail itineraries are the core, but an events system, breweries directory, active blog and the new Tasting Notes journal feature all prepare users for their beer-seeking adventures.

“the BC craft beer industry finally has a consumer-facing marketing platform worthy of our sector”

—Ken Beattie, BC Craft Brewers Guild

“We are thrilled with the stories and photography of the breweries in our region that are now showcased on BCAleTrail.ca.”

—Wendy Van Puymbroeck, Kootenay Rockies Tourism