Having established a fantastic rapport with the Inn at Laurel Point team, we were asked to guide the rebrand and repositioning of the on-site AURA Restaurant. Our creative facilitation team worked with key members of the hotel and restaurant staff to distill the essence of where AURA was going, and delivered a robust new visual identity and creative strategy to set them apart from the competition.
The final AURA visual identity incorporates rich natural colours, playful language, and a unique perforated logo that all work together to accent the lively culinary delights their talented kitchen team creates. In addition to the visual identity and strategy documents, we have delivered assorted physical collateral items ranging from gift cards and menu templates to photography guides and local print mailers.
“The Number took on the daunting challenge of rebranding our restaurant, helped us unpack ideas we didn't know we had, and broke them into fun, manageable pieces.”
JANIS GOARD Director of Food and Beverage, Sommelier Aura Restaurant
Strategy
A comprehensive brand sprint with the team at AURA was important to capture the goals and values of the rebrand.
Implementation
With the rebranding settled, design updates to physical collateral were needed.
Support
We continue to support AURA with menu updates, new marketing materials, and more.
Strategy
For a complete rebrand such as this, it’s imperative that our creative team has intimate knowledge of our client’s values and goals so that we can make sure we represent them as accurately as possible. Our creative consultants sat down with the team at AURA and walked them through our thorough and comprehensive brand sprint.
For a complete rebrand such as this, it’s imperative that our creative team has intimate knowledge of our client’s values and goals so that we can make sure we represent them as accurately as possible. Our creative consultants sat down with the team at AURA and walked them through our thorough and comprehensive brand sprint.
Implementation
As a group, we took time to determine where they see AURA in the future, what sets them apart in the Victoria restaurant industry, their company values, who their audience is, and how they want to express themselves. Getting a deep understanding of these elements of the business allows our creative team to create a refreshed brand that stays true to the original values and goals of the company. After a full-day brand sprint, our creative team went back to the office to put together AURA’s new brand identity document.
Once the brand identity was decided on, we went to work redesigning the necessary pieces of physical collateral to pull the brand together in the restaurant. This included menus, gift cards, business cards, tent cards, banners, name tags and more.
As a group, we took time to determine where they see AURA in the future, what sets them apart in the Victoria restaurant industry, their company values, who their audience is, and how they want to express themselves. Getting a deep understanding of these elements of the business allows our creative team to create a refreshed brand that stays true to the original values and goals of the company. After a full-day brand sprint, our creative team went back to the office to put together AURA’s new brand identity document.
Once the brand identity was decided on, we went to work redesigning the necessary pieces of physical collateral to pull the brand together in the restaurant. This included menus, gift cards, business cards, tent cards, banners, name tags and more.
Support
Once we have designed a brand, we continue to support it by updating existing assets and creating new marketing materials as seasons and offerings change. So, if AURA needs a new item added to the menu, or someone needs a new name tag, we’re here to help.
Once we have designed a brand, we continue to support it by updating existing assets and creating new marketing materials as seasons and offerings change. So, if AURA needs a new item added to the menu, or someone needs a new name tag, we’re here to help.
