2014 marked the first annual Victoria Beer Week. It’s an annual craft beer festival showcasing the province’s vibrant craft beer community. But after just a few years, Victoria Beer Week identified an opportunity to pivot and rebrand, resulting in the creation of the Victoria Beer Society and an expanded events series and membership program.
The Number has worked with Victoria Beer Society from the very beginning to help the organization stand out and give them a trusted, professional edge in the busy event space. Today, The Number is inseparable from Victoria Beer Society; we manage events, create brand collateral, and even tap some kegs. Each season, we’ve managed to build campaigns and collateral for the various events that hit the right audience, tone, and budget, resulting in steady growth year-over-year. In 2019, VBS was given the opportunity to take the helm of Canada’s oldest beer festival, the Great Canadian Beer Festival, which made its big comeback at Royal Athletic Park in September 2022.